Welcome to Brand Guidelines
From Teaching
To Learning
A guide to VMA's brand identity
Welcome to the brand guidelines for the Virtual Medical Academy.
These guidelines exist to protect one thing: a brand that healthcare professionals and organizations have learned to trust. Use them to communicate VMA with the consistency that trust requires.
VMA was launched on March 3rd, 2013
Since 2013
VMA was the first health e-learning platform approved by the Saudi Commission for Health Specialties
Since 2013, it has delivered qualified healthcare programs to professionals across the region, with one consistent belief: high-quality medical education should be equally accessible to every healthcare provider, regardless of geography or schedule.
More than 13 years later, that belief still drives everything we build.
Our brand is built on a single operating principle: the learner comes first. Every course, every product, every partnership is measured against that standard.
These guidelines are designed to ensure that principle is visible in everything we produce, across every platform, format, and audience. Consistency here is not a design preference. It is a commitment to the 500,000+ professionals who recognize this brand and trust what it stands for.
Vision
Leading the regional shift from teaching to learning to empower healthcare practitioners and advance human health.
Mission
To deliver cutting-edge, interactive learning experiences that equip healthcare professionals and students with enduring competencies, driving excellence in healthcare delivery and improving quality of life.
Values
Trust, Integrity, Accessibility, Ease, Quality, Innovation, Excellence
Voice & Tone
Voice that guides, not just informs.
From passive reception to real mastery.
Voice & Tone
The VMA voice is professional and confident. It does not sell. It guides. It does not simplify what is complex. It makes the complex approachable. Regardless of who we are speaking to, the voice stays the same. Only the tone shifts.
Audiences
VMA speaks to three distinct audiences:
- We are a mentor to medical students.
- We are a peer to healthcare providers.
- We are a strategic partner to healthcare companies.
Voice
Our voice is the constant personality of the VMA. It remains the same regardless of who we are talking to.
We are:
The Enlightened Enabler:
We provide the tools, the accreditation, and the ecosystem. The learner provides the drive. We do not push content at professionals. We build experiences.
Authoritative & Accredited:
Recognized by the Saudi Commission for Health Specialties (SCFHS), our credibility is not a marketing claim. It is a verifiable standard we are held to every day.
Forward-Looking:
We use active language. Create, Advance, Transform. Our words point toward where healthcare education is going, not where it has been.
Accessible:
We communicate clinical complexity without stripping it of its depth. Professionals trust us precisely because we do not talk down to them.
We are not:
Passive or static:
We do not describe learning as something that happens to professionals. We build experiences they actively choose
Elitist or distant:
VMA is not an institution that observes from a distance. It is a community of 500,000+ practitioners who learn, grow, and practice together.
Salesy:
We do not frame programs as products or professionals as customers. We speak like a partner invested in their growth, not a vendor closing a deal
Informal:
Professional medical dignity is not optional. VMA's tone never trades credibility for relatability.
Tone
While our voice is constant, our tone adapts to the specific needs and emotional states of our three distinct audiences.
1. For Medical Students
Tone: Mentoring, Encouraging, Foundational, Clear.
- Context: Students are often anxious about exams (SMLE) and their future careers. They need a guide who believes in them.
- Key Approach: Use action verbs that inspire confidence. Focus on "starting right" and "building a future."
- Example:
- Don't say: "You can buy exam prep courses here to pass."
- Do say: "Start your journey on solid ground. Master the essentials and approach your SMLE with confidence. Your future begins today."
2. For Healthcare Providers
Tone: Professional, Peer-to-Peer, Respectful, Efficient.
- Context: These are busy professionals (Doctors, Nurses, Pharmacists) seeking CME hours or specialized skills. They value their time and professional status.
- Key Approach: Be direct and value-driven. Acknowledge their expertise while offering tools to enhance it. Use terminology that respects their seniority.
- Example:
- Don't say: "We teach you new things so you can be better at your job."
- Do say: "Elevate your clinical practice with accredited, evidence-based insights. Access decision-support tools designed to integrate seamlessly into your daily workflow."
3. For Healthcare Companies & Brands
Tone: Strategic, Data-Driven, Collaborative, Impactful.
- Context: B2B partners (Pharma, MedTech) looking for access to the VMA network for marketing or sponsorship. They care about ROI, reach, and compliance.
- Key Approach: Focus on "Partnership" and "Ecosystem." Use business-centric language (Reach, Engagement, Outcomes).
- Example:
- Don't say: "Advertise your products on our website to get more sales."
- Do say: "Secure meaningful engagement by connecting with the heart of the Saudi healthcare sector. Partner with us to drive brand resonance through accredited scientific content."
Sample Copy
Transform Your Medical Events Into Meaningful Experiences
We turn scientific content into immersive journeys that inspire learning, engagement, and real clinical impact, not just attendance.
Access without trust is noise.
Backed by 500,000+ verified healthcare professionals, we do not deliver reach. We deliver relevance. Influence built on credibility, not volume.
The preparatory course for the pediatric section of the SMLE exam is about to start.
Learn about the key topics you need to review, participate in simulated MCQ question analysis, and get practical tips from a pediatric consultant.
Requirements to apply for the BCPS certification exam for pharmacists.
1- Hold an accredited pharmacy degree - 2- Have 3 years of practical experience - 3- Possess a valid professional license.
Logo
A mark of learning and vision.
Trusted mark that guides practitioners towards excellence.
Logo Semiotics & Meaning
Our identity is constructed from three core pillars that define our promise to healthcare professionals and students.
Medical Pulse
Vitality
Media Play
Access to Knowledge
Triangle
Strength & Stability
Logo
The VMA logo is the primary identifier of our brand. It is a combination of a unique mark and a clean wordmark, representing our forward-thinking approach and the clarity of our educational mission.
Download
Direct download:
English Version
PNG
SVG
Arabic Version
PNG
SVG
The primary logo consists of the gradient "V" mark and the two-line "Virtual Medical Academy" wordmark. This is the preferred version and should be used whenever possible.
Built on Precision
Our brand mark is constructed using a precise geometric system with two angular shapes—a "V" form and a parallelogram—built at exact 75° and 120° angles. Every element follows consistent spacing on an underlying grid, ensuring our logo looks perfect whether you see it on your phone, a business card, or a billboard.
Mono Logo
Logo clear space
It uses the height of the mark's triangle (labeled 'x') to establish a proportional protective margin around the entire design to ensure legibility. Please follow the recommended minimum clear space.
Sizing requirements
The minimum size requirements for the VMA logo to ensure legibility. It dictates that the logo height must never be smaller than 25 pixels for digital screens or 0.25 inches for print applications, preventing the fine typography from becoming unreadable. please do not use in smaller than these recommended minimum sizes.
Vertical Position
VMA Mark
Co-Branding
A clear space should be left between the two brands, separated by a triangular cross “▼” of the logo mark (and could be twice the triangular cross x2), to ensure their visibility and distinction. A small line is used to delineate the partnership boundaries.
Usage
To maintain the integrity of the VMA brand, it is essential that the logo is used consistently across all communications. The following rules ensure that our visual identity remains professional, recognizable, and authoritative.
Dos
Using the default logo.
Use the white version if there is a gradient or a color other than the primary blue.
Use a monochrome color on images with excellent contrast.
Use the logo on images with clear or muted contrast.
Use a blurred background behind the logo for clarity from images.
Don’ts
Do not distort the logo.
Do not add effects or gradient.
Do not change the size of the brand mark.
Do not outline the mark.
Do not rotate.
Do not use the logo within the sentence.
Do not use other typefaces.
Do not use shadow.
Do not use two colors with a busy contrast.
Do not place the logo on photos with poor contract.
Placement
The English version is typically placed on the left, while the Arabic version is on the right, respecting regional reading directions on all sizes. Additionally, either the English or Arabic logo can be used in a prominent, centralized position to ensure maximum visibility within the designated margin and safe zones.
*In Horizontal Size & Videos the logo on top side (And/or depend of the the partnership)
Colors
Colors built on trust and clarity.
Positioning VMA as healthcare education's future.
Colors
Our color palette is modern, professional, and versatile. It is designed to create a sense of trust, intelligence, and innovation. The primary colors should dominate our designs, with secondary and accent colors used strategically to highlight key information and calls-to-action.
Download Palette
Color combinations
Here is a collection of suggested color pairings. These colors work well on-top of each other and provide enough contrast for the reader.
Typography
Our curated fonts articulate knowledge with balanced clarity
Transforming medical contents into engaging experiences.
Typography
It must prioritize legibility (essential for medical content) while conveying a modern, accessible feel.
Download Fonts
Or download from
Direct Drive
Host Once, Reach Learners for a Year
Provide 1-year flexible access to your medical courses with our hosting platform.
Imagery
Imagery that shows learning in action.
From teaching to learning, visually.
Photography
Photography moves away from traditional, passive education towards active engagement, embodying the "From Teaching, To Learning" philosophy.
Iconography
Icons that guide and communicate clearly.
Maintaining a cohesive design language
Iconography
Main Icons (Primary): These should employ a clean, simple monoline (outline) style , colored in VMA Blue or a complementary color to ensure legibility and functional focus.
Download Icons
Design Principle: Icons must be consistent in visual weight and style across the entire platform to prevent visual distraction and cognitive load.
Illustrative Icons (Secondary): Used in feature lists or content cards to represent specific course categories or concepts (e.g., a graduation cap for accreditation).
These may utilize filled or duotone styles to add visual depth.
Last Update: 7 / June (6) / 26
Ver.4.1
-
(Public)
All Rights Reserved, 2026©
Welcome to Brand Guidelines
From Teaching
To Learning
A guide to VMA's brand identity
Welcome to the brand guidelines for the Virtual Medical Academy.
These guidelines exist to protect one thing: a brand that healthcare professionals and organizations have learned to trust. Use them to communicate VMA with the consistency that trust requires.
VMA was launched on March 3rd, 2013
Since 2013
VMA was the first health e-learning platform approved by the Saudi Commission for Health Specialties
Since 2013, it has delivered qualified healthcare programs to professionals across the region, with one consistent belief: high-quality medical education should be equally accessible to every healthcare provider, regardless of geography or schedule.
More than 13 years later, that belief still drives everything we build.
Our brand is built on a single operating principle: the learner comes first. Every course, every product, every partnership is measured against that standard.
These guidelines are designed to ensure that principle is visible in everything we produce, across every platform, format, and audience. Consistency here is not a design preference. It is a commitment to the 500,000+ professionals who recognize this brand and trust what it stands for.
Vision
Leading the regional shift from teaching to learning to empower healthcare practitioners and advance human health.
Mission
To deliver cutting-edge, interactive learning experiences that equip healthcare professionals and students with enduring competencies, driving excellence in healthcare delivery and improving quality of life.
Values
Trust, Integrity, Accessibility, Ease, Quality, Innovation, Excellence
Voice & Tone
Voice that guides, not just informs.
From passive reception to real mastery.
Voice & Tone
The VMA voice is professional and confident. It does not sell. It guides. It does not simplify what is complex. It makes the complex approachable. Regardless of who we are speaking to, the voice stays the same. Only the tone shifts.
Audiences
VMA speaks to three distinct audiences:
- We are a mentor to medical students.
- We are a peer to healthcare providers.
- We are a strategic partner to healthcare companies.
Voice
Our voice is the constant personality of the VMA. It remains the same regardless of who we are talking to.
We are:
The Enlightened Enabler:
We provide the tools, the accreditation, and the ecosystem. The learner provides the drive. We do not push content at professionals. We build experiences.
Authoritative & Accredited:
Recognized by the Saudi Commission for Health Specialties (SCFHS), our credibility is not a marketing claim. It is a verifiable standard we are held to every day.
Forward-Looking:
We use active language. Create, Advance, Transform. Our words point toward where healthcare education is going, not where it has been.
Accessible:
We communicate clinical complexity without stripping it of its depth. Professionals trust us precisely because we do not talk down to them.
We are not:
Passive or static:
We do not describe learning as something that happens to professionals. We build experiences they actively choose
Elitist or distant:
VMA is not an institution that observes from a distance. It is a community of 500,000+ practitioners who learn, grow, and practice together.
Salesy:
We do not frame programs as products or professionals as customers. We speak like a partner invested in their growth, not a vendor closing a deal
Informal:
Professional medical dignity is not optional. VMA's tone never trades credibility for relatability.
Tone
While our voice is constant, our tone adapts to the specific needs and emotional states of our three distinct audiences.
1. For Medical Students
Tone: Mentoring, Encouraging, Foundational, Clear.
- Context: Students are often anxious about exams (SMLE) and their future careers. They need a guide who believes in them.
- Key Approach: Use action verbs that inspire confidence. Focus on "starting right" and "building a future."
- Example:
- Don't say: "You can buy exam prep courses here to pass."
- Do say: "Start your journey on solid ground. Master the essentials and approach your SMLE with confidence. Your future begins today."
2. For Healthcare Providers
Tone: Professional, Peer-to-Peer, Respectful, Efficient.
- Context: These are busy professionals (Doctors, Nurses, Pharmacists) seeking CME hours or specialized skills. They value their time and professional status.
- Key Approach: Be direct and value-driven. Acknowledge their expertise while offering tools to enhance it. Use terminology that respects their seniority.
- Example:
- Don't say: "We teach you new things so you can be better at your job."
- Do say: "Elevate your clinical practice with accredited, evidence-based insights. Access decision-support tools designed to integrate seamlessly into your daily workflow."
3. For Healthcare Companies & Brands
Tone: Strategic, Data-Driven, Collaborative, Impactful.
- Context: B2B partners (Pharma, MedTech) looking for access to the VMA network for marketing or sponsorship. They care about ROI, reach, and compliance.
- Key Approach: Focus on "Partnership" and "Ecosystem." Use business-centric language (Reach, Engagement, Outcomes).
- Example:
- Don't say: "Advertise your products on our website to get more sales."
- Do say: "Secure meaningful engagement by connecting with the heart of the Saudi healthcare sector. Partner with us to drive brand resonance through accredited scientific content."
Sample Copy
Transform Your Medical Events Into Meaningful Experiences
We turn scientific content into immersive journeys that inspire learning, engagement, and real clinical impact, not just attendance.
Access without trust is noise.
Backed by 500,000+ verified healthcare professionals, we do not deliver reach. We deliver relevance. Influence built on credibility, not volume.
The preparatory course for the pediatric section of the SMLE exam is about to start.
Learn about the key topics you need to review, participate in simulated MCQ question analysis, and get practical tips from a pediatric consultant.
Requirements to apply for the BCPS certification exam for pharmacists.
1- Hold an accredited pharmacy degree - 2- Have 3 years of practical experience - 3- Possess a valid professional license.
Logo
A mark of learning and vision.
Trusted mark that guides practitioners towards excellence.
Logo Semiotics & Meaning
Our identity is constructed from three core pillars that define our promise to healthcare professionals and students.
Medical Pulse
Vitality
Media Play
Access to Knowledge
Triangle
Strength & Stability
Logo
The VMA logo is the primary identifier of our brand. It is a combination of a unique mark and a clean wordmark, representing our forward-thinking approach and the clarity of our educational mission.
Download
Direct download:
English Version
PNG
SVG
Arabic Version
PNG
SVG
The primary logo consists of the gradient "V" mark and the two-line "Virtual Medical Academy" wordmark. This is the preferred version and should be used whenever possible.
Built on Precision
Our brand mark is constructed using a precise geometric system with two angular shapes—a "V" form and a parallelogram—built at exact 75° and 120° angles. Every element follows consistent spacing on an underlying grid, ensuring our logo looks perfect whether you see it on your phone, a business card, or a billboard.
Mono Logo
Logo clear space
It uses the height of the mark's triangle (labeled 'x') to establish a proportional protective margin around the entire design to ensure legibility. Please follow the recommended minimum clear space.
Sizing requirements
The minimum size requirements for the VMA logo to ensure legibility. It dictates that the logo height must never be smaller than 25 pixels for digital screens or 0.25 inches for print applications, preventing the fine typography from becoming unreadable. please do not use in smaller than these recommended minimum sizes.
Vertical Position
VMA Mark
Co-Branding
A clear space should be left between the two brands, separated by a triangular cross “▼” of the logo mark (and could be twice the triangular cross x2), to ensure their visibility and distinction. A small line is used to delineate the partnership boundaries.
Usage
To maintain the integrity of the VMA brand, it is essential that the logo is used consistently across all communications. The following rules ensure that our visual identity remains professional, recognizable, and authoritative.
Dos
Using the default logo.
Use the white version if there is a gradient or a color other than the primary blue.
Use a monochrome color on images with excellent contrast.
Use the logo on images with clear or muted contrast.
Use a blurred background behind the logo for clarity from images.
Don’ts
Do not distort the logo.
Do not add effects or gradient.
Do not change the size of the brand mark.
Do not outline the mark.
Do not rotate.
Do not use the logo within the sentence.
Do not use other typefaces.
Do not use shadow.
Do not use two colors with a busy contrast.
Do not place the logo on photos with poor contract.
Placement
The English version is typically placed on the left, while the Arabic version is on the right, respecting regional reading directions on all sizes. Additionally, either the English or Arabic logo can be used in a prominent, centralized position to ensure maximum visibility within the designated margin and safe zones.
*In Horizontal Size & Videos the logo on top side (And/or depend of the the partnership)
Colors
Colors built on trust and clarity.
Positioning VMA as healthcare education's future.
Colors
Our color palette is modern, professional, and versatile. It is designed to create a sense of trust, intelligence, and innovation. The primary colors should dominate our designs, with secondary and accent colors used strategically to highlight key information and calls-to-action.
Download Palette
Color combinations
Here is a collection of suggested color pairings. These colors work well on-top of each other and provide enough contrast for the reader.
Typography
Our curated fonts articulate knowledge with balanced clarity
Transforming medical contents into engaging experiences.
Typography
It must prioritize legibility (essential for medical content) while conveying a modern, accessible feel.
Download Fonts
Or download from
Direct Drive
Host Once, Reach Learners for a Year
Provide 1-year flexible access to your medical courses with our hosting platform.
Imagery
Imagery that shows learning in action.
From teaching to learning, visually.
Photography
Photography moves away from traditional, passive education towards active engagement, embodying the "From Teaching, To Learning" philosophy.
Iconography
Icons that guide and communicate clearly.
Maintaining a cohesive design language
Iconography
Main Icons (Primary): These should employ a clean, simple monoline (outline) style , colored in VMA Blue or a complementary color to ensure legibility and functional focus.
Download Icons
Design Principle: Icons must be consistent in visual weight and style across the entire platform to prevent visual distraction and cognitive load.
Illustrative Icons (Secondary): Used in feature lists or content cards to represent specific course categories or concepts (e.g., a graduation cap for accreditation).
These may utilize filled or duotone styles to add visual depth.
Last Update: 7 / June (6) / 26
Ver.4.1
-
(Public)
All Rights Reserved, 2026©
About
Voice & Tone
Logo
Colors
Typography
Imagery
Iconography
All Rights Reserved, 2026©
Download
Back to VMA Website
Last Update: 7 / June (6) / 26
Ver.4.1
-
(Public)
Welcome to Brand Guidelines
From Teaching
To Learning
A guide to VMA's brand identity
Welcome to the brand guidelines for the Virtual Medical Academy.
These guidelines exist to protect one thing: a brand that healthcare professionals and organizations have learned to trust. Use them to communicate VMA with the consistency that trust requires.
VMA was launched on March 3rd, 2013
Since 2013
VMA was the first health e-learning platform approved by the Saudi Commission for Health Specialties
Since 2013, it has delivered qualified healthcare programs to professionals across the region, with one consistent belief: high-quality medical education should be equally accessible to every healthcare provider, regardless of geography or schedule.
More than 13 years later, that belief still drives everything we build.
Our brand is built on a single operating principle: the learner comes first. Every course, every product, every partnership is measured against that standard.
These guidelines are designed to ensure that principle is visible in everything we produce, across every platform, format, and audience. Consistency here is not a design preference. It is a commitment to the 500,000+ professionals who recognize this brand and trust what it stands for.
Vision
Leading the regional shift from teaching to learning to empower healthcare practitioners and advance human health.
Mission
To deliver cutting-edge, interactive learning experiences that equip healthcare professionals and students with enduring competencies, driving excellence in healthcare delivery and improving quality of life.
Values
Trust, Integrity, Accessibility, Ease, Quality, Innovation, Excellence
Voice & Tone
Voice that guides, not just informs.
From passive reception to real mastery.
Voice & Tone
The VMA voice is professional and confident. It does not sell. It guides. It does not simplify what is complex. It makes the complex approachable. Regardless of who we are speaking to, the voice stays the same. Only the tone shifts.
Audiences
VMA speaks to three distinct audiences:
- We are a mentor to medical students.
- We are a peer to healthcare providers.
- We are a strategic partner to healthcare companies.
Voice
Our voice is the constant personality of the VMA. It remains the same regardless of who we are talking to.
We are:
The Enlightened Enabler:
We provide the tools, the accreditation, and the ecosystem. The learner provides the drive. We do not push content at professionals. We build experiences.
Authoritative & Accredited:
Recognized by the Saudi Commission for Health Specialties (SCFHS), our credibility is not a marketing claim. It is a verifiable standard we are held to every day.
Forward-Looking:
We use active language. Create, Advance, Transform. Our words point toward where healthcare education is going, not where it has been.
Accessible:
We communicate clinical complexity without stripping it of its depth. Professionals trust us precisely because we do not talk down to them.
We are not:
Passive or static:
We do not describe learning as something that happens to professionals. We build experiences they actively choose
Elitist or distant:
VMA is not an institution that observes from a distance. It is a community of 500,000+ practitioners who learn, grow, and practice together.
Salesy:
We do not frame programs as products or professionals as customers. We speak like a partner invested in their growth, not a vendor closing a deal
Informal:
Professional medical dignity is not optional. VMA's tone never trades credibility for relatability.
Tone
While our voice is constant, our tone adapts to the specific needs and emotional states of our three distinct audiences.
1. For Medical Students
Tone: Mentoring, Encouraging, Foundational, Clear.
- Context: Students are often anxious about exams (SMLE) and their future careers. They need a guide who believes in them.
- Key Approach: Use action verbs that inspire confidence. Focus on "starting right" and "building a future."
- Example:
- Don't say: "You can buy exam prep courses here to pass."
- Do say: "Start your journey on solid ground. Master the essentials and approach your SMLE with confidence. Your future begins today."
2. For Healthcare Providers
Tone: Professional, Peer-to-Peer, Respectful, Efficient.
- Context: These are busy professionals (Doctors, Nurses, Pharmacists) seeking CME hours or specialized skills. They value their time and professional status.
- Key Approach: Be direct and value-driven. Acknowledge their expertise while offering tools to enhance it. Use terminology that respects their seniority.
- Example:
- Don't say: "We teach you new things so you can be better at your job."
- Do say: "Elevate your clinical practice with accredited, evidence-based insights. Access decision-support tools designed to integrate seamlessly into your daily workflow."
3. For Healthcare Companies & Brands
Tone: Strategic, Data-Driven, Collaborative, Impactful.
- Context: B2B partners (Pharma, MedTech) looking for access to the VMA network for marketing or sponsorship. They care about ROI, reach, and compliance.
- Key Approach: Focus on "Partnership" and "Ecosystem." Use business-centric language (Reach, Engagement, Outcomes).
- Example:
- Don't say: "Advertise your products on our website to get more sales."
- Do say: "Secure meaningful engagement by connecting with the heart of the Saudi healthcare sector. Partner with us to drive brand resonance through accredited scientific content."
Sample Copy
Transform Your Medical Events Into Meaningful Experiences
We turn scientific content into immersive journeys that inspire learning, engagement, and real clinical impact, not just attendance.
Access without trust is noise.
Backed by 500,000+ verified healthcare professionals, we do not deliver reach. We deliver relevance. Influence built on credibility, not volume.
The preparatory course for the pediatric section of the SMLE exam is about to start.
Learn about the key topics you need to review, participate in simulated MCQ question analysis, and get practical tips from a pediatric consultant.
Requirements to apply for the BCPS certification exam for pharmacists.
1- Hold an accredited pharmacy degree, 2- Have 3 years of practical experience, 3- Possess a valid professional license.
Logo
A mark professionals recognize and trust.
Trusted mark that guides practitioners towards excellence.
Logo Semiotics & Meaning
Our identity is constructed from three core pillars that define our promise to healthcare professionals and students.
Medical Pulse
Vitality
Media Play
Access to Knowledge
Triangle
Strength & Stability
Logo
The VMA logo is the primary identifier of our brand. It is a combination of a unique mark and a clean wordmark, representing our forward-thinking approach and the clarity of our educational mission.
Download
Direct download:
English Version
PNG
SVG
Arabic Version
PNG
SVG
The primary logo consists of the gradient "V" mark and the two-line "Virtual Medical Academy" wordmark. This is the preferred version and should be used whenever possible.
Built on Precision
Our brand mark is constructed using a precise geometric system with two angular shapes—a "V" form and a parallelogram—built at exact 75° and 120° angles. Every element follows consistent spacing on an underlying grid, ensuring our logo looks perfect whether you see it on your phone, a business card, or a billboard.
Mono Logo
Logo clear space
It uses the height of the mark's triangle (labeled 'x') to establish a proportional protective margin around the entire design to ensure legibility. Please follow the recommended minimum clear space.
Sizing requirements
The minimum size requirements for the VMA logo to ensure legibility. It dictates that the logo height must never be smaller than 25 pixels for digital screens or 0.25 inches for print applications, preventing the fine typography from becoming unreadable. please do not use in smaller than these recommended minimum sizes.
Vertical Position
VMA Mark
Co-Branding
A clear space should be left between the two brands, separated by a triangular cross “▼” of the logo mark (and could be twice the triangular cross x2), to ensure their visibility and distinction. A small line is used to delineate the partnership boundaries.
Usage
To maintain the integrity of the VMA brand, it is essential that the logo is used consistently across all communications. The following rules ensure that our visual identity remains professional, recognizable, and authoritative.
Dos
Using the default logo.
Use the white version if there is a gradient or a color other than the primary blue.
Use a monochrome color on images with excellent contrast.
Use the logo on images with clear or muted contrast.
Use a blurred background behind the logo for clarity from images.
Don’ts
Do not distort the logo.
Do not add effects or gradient.
Do not change the size of the brand mark.
Do not outline the mark.
Do not rotate.
Do not use the logo within the sentence.
Do not use other typefaces.
Do not use shadow.
Do not use two colors with a busy contrast.
Do not place the logo on photos with poor contract.
Placement
The English version is typically placed on the left, while the Arabic version is on the right, respecting regional reading directions on all sizes. Additionally, either the English or Arabic logo can be used in a prominent, centralized position to ensure maximum visibility within the designated margin and safe zones.
*In Horizontal Size & Videos the logo on top side (And/or depend of the partnership)
Colors
Colors built on trust and clarity.
Positioning VMA as healthcare education's future.
Colors
Our color palette is modern, professional, and versatile. It is designed to create a sense of trust, intelligence, and innovation. The primary colors should dominate our designs, with secondary and accent colors used strategically to highlight key information and calls-to-action.
Download Palette
Color combinations
Here is a collection of suggested color pairings. These colors work well on-top of each other and provide enough contrast for the reader.
Typography
Type that puts legibility first.
Transforming medical contents into engaging experiences.
Typography
It must prioritize legibility (essential for medical content) while conveying a modern, accessible feel.
Download Fonts
Or download from
Direct Drive
Host Once, Reach Learners for a Year
Provide 1-year flexible access to your medical courses with our hosting platform.
Imagery
Imagery that shows learning in action.
From teaching to learning, visually.
Photography
Photography moves away from traditional, passive education towards active engagement, embodying the "From Teaching, To Learning" philosophy.
Iconography
Icons that guide and communicate clearly.
Maintaining a cohesive design language
Iconography
Main Icons (Primary): These should employ a clean, simple monoline (outline) style , colored in VMA Blue or a complementary color to ensure legibility and functional focus.
Download Icons
Design Principle: Icons must be consistent in visual weight and style across the entire platform to prevent visual distraction and cognitive load.
Illustrative Icons (Secondary): Used in feature lists or content cards to represent specific course categories or concepts (e.g., a graduation cap for accreditation).
These may utilize filled or duotone styles to add visual depth.